![]() ![]() Gravity, starring Sandra Bullock, broke out in a big way with nearly $725 million on a $100 million budget. But the heady and decidedly non-blockbuster Arrival, also made by Villeneuve, outperformed expectations with more than $200 million worldwide against a $47 million budget. Unfortunately for WB, hardcore sci-fi, even when adored by critics as 2049 was, is largely ignored by the multiplex masses.”īlade Runner, Ad Astra and other cerebral sci-fi films have struggled at the box office. Target and WalMart aren’t going to be selling action figures and sandworms aren’t going to make their way into McDonalds’ Happy Meals anytime soon. Unfortunately, Dune is not Star Wars in that sense. So, for starters, to be successful on that scale you need to have cross-promotions and partners that will invest in your product. “It’s no secret that WB wants its own Star Wars franchise. “No doubt Dune‘s budget is even higher, and obviously a lot more invested with a series and a sequel attached to it,” Bock said. 2049 earned just $260 million on a $150 million-$200 million budget. It too was a cerebral science-fiction addition to a critically acclaimed property and yet it was a tremendous disappointment at the box office. Jeff Bock, Senior Box Office analyst at Exhibitor Relations, points to 2017’s Blade Runner 2049, the last collaboration between Villeneuve and WB, as a cautionary tale. However, certain relatively new-to-screen or long-awaited concepts have struggled to get off the ground in recent years. ![]() It all pays off that initial theatrical run. Both in terms of immediate monetary returns and the ripple effect of both prestige and whatever form the property takes in the future in terms of sequels, spinoffs, merchandise, etc. He likens the situation to the first Lord of the Rings movie, a massively expensive endeavor that emphasized how important the launching pad is for new franchises. This puts an “enormous pressure” on the first film’s financial performance, according to Comscore Senior Media Analyst Paul Dergarabedian. On top of that, a spinoff series- Dune: The Sisterhood-has already been ordered at HBO Max. and Villeneuve envision a two-film series to adequately adapt Frank Herbert’s iconic yet dense 1965 novel. Today, we’re focused on the film’s box office prospects as the studio has ambitious plans for the property. But that won’t stop us from speculating wildly about every aspect of the highly anticipated blockbuster feature. Sadly for movie fans, director Denis Villeneuve’s Dune, starring Timothée Chalamet, has been delayed from its original December release all the way to October 2021 as a result of the coronavirus pandemic. Can Dune breakout as the next blockbuster box office franchise? Chiabella James/WB ![]()
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